Mentez is the leading social application publisher in Latin America. We specialize in helping developers promote and monetize games and other social applications on social networks, most notably Orkut in Brazil. Mentez publishes 4 out of the 5 most popular games on Orkut.
The company's portfolio of games reaches 22 million active users every week. Mentez has also formed relationships with major gaming companies in the US, Brazil, and China. In early 2010, Mentez signed an exclusive agreement with social gaming powerhouse Playdom to distribute Playdom's games across the Mentez platform in Brazil.
Brands like American Express, Walmart, Kraft, Unilever, Hyundai, and Samsung have all run successful promotions with Mentez. In early 2010, Mentez signed an exclusive agreement with social gaming powerhouse Playdom to distribute Playdom's games across the Mentez platform.
The company was formed by a group of businessmen with more than 40 years of combined experience in information technology, finance and general management. The founders have extensive connections in Latin America, Europe, Africa and Asia, and bring excellent knowledge and comprehension of those markets to the table.
The founders continue to play a significant role in the day-to-day operations of the company, working to understand each client's needs in order to form appropriate strategies for their campaigns across various social networks. A major source of the company's intellectual capital comes from developers working in emerging markets around the world.
Mentez believes in the potential of these countries and invests in them by opening offices in those countries, as well as by offering incentive programs for developers to study technology and communications. Mentez has head offices in Miami, Brazil, and Sao Paulo, with satellite offices in China, South Africa, and the UK.
Business Week: Getting Social Media Games to Play Overseas
Business Week February 24, 2011 – Market Street, a game played on social networks like Facebook, wannabe entrepreneurs open digital storefronts and compete with friends to attract shoppers. Many players pay real money to stock their virtual shelves with in-demand or seasonal items, such as rose bouquets on Valentine’s Day. That doesn’t work for the hundreds…